5 Keys to Position Your Home Sale for Success

Positioning your home from a marketing perspective is the best way to sell for top dollar. These five things are the keys to positioning your home to maximize your exposure.

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When you sell your home, it's important to position it well from a marketing perspective if you want to get top dollar and sell as quickly as possible. There are five main points to focus on to do this:

1. Pricing. You want to price it as close to fair market value as possible because this will give you maximum exposure from all qualified buyers in the market. Pricing too high, like many sellers tend to do, will give you less traction and less access to qualified buyers. You want to try to get multiple buyers who want to write an offer on your house.
2. Bring in a staging consultant to see if there's anything that needs to be done to the property. When you went on your first date with your spouse or partner, you spent some time to look sharp and get ready to impress them—we want to do the same thing with your house. How you live in a home is not how you sell a home. Some of my clients have simply removed some furniture and excess clutter while others have spent $5,000 staging the home professionally. Each home has different needs.
3. Use professional photography, videography, and maybe even drone video. These days, 97% of buyers will actually start their search for a home online. If your home isn't positioned well visually on the Internet and buyers aren't drawn to the pictures, they probably won't see it in person. Photos are the number one thing we have to do to be sure your home shows well online to all those buyers.
4. Market syndication. This means your listing is pushed out not just to one website, but to hundreds or even thousands of real estate websites. There are many buyers who could come from many places, so you want to put your home in front of as many qualified buyers as possible on a myriad of real estate websites.
5. Make sure you have the back end operations to capture all that lead data. You want to be sure the agent and team you hire have the operations in place to make sure they're converting on the activity your home is seeing from the marketing; it should be proactive, not passive.

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You want to expose your home to as many qualified buyers as possible.

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With these five keys in place, you'll be in the best position to sell your home quickly for top dollar. If you have any other questions, always feel free to give me a call or send me an email. I'd be happy to help!